• 목록
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

A Content Marketing Funnel Explained

A content marketing funnel is a way to assist potential customers to learn about your brand, find solutions to their issues, and then feel comfortable buying from you. Content is more appropriate for each stage of the funnel.

At the top of the funnel, infographics, videos, and checklists draw attention, generate leads, and keep readers entertained. Gated content, such as templates and guides, also works well at this stage.

Awareness

At this stage, consumers know that your brand exists. They are also aware of the solutions you provide. In this stage the content should provide information and help prospects on the problems your solution solves and how it differs from competitors.

To determine the gaps in your content at this stage, you must consider the kinds of keywords that your customers use to search online. Keyword research can be used to determine what is content in marketing terms your target audience is using when they search online. This will aid you in determining if your product or service is needed. These information can be used to create a content calendar and then decide which content pieces should be designed to target these keywords.

The creation of content for this phase of the funnel will also aid in building brand loyalty among your customers. If your customers are aware about your brand, they'll trust you more in your ability solve their problems. This leads to higher conversion rates, whether that's purchase orders, newsletter sign-ups or clickthroughs to your site.

A well-executed content strategy can aid in closing the gap in conversion at this stage. For instance, if discover that the majority of your content is targeted at educating, but not enough of it is pushing buyers toward the purchase decision, you could increase your advertising budget to target middle-funnel keywords.

Another way to boost your bottom-of-the-funnel conversion is to use social media. Social media platforms such as Twitter and Facebook allow you to interact with your customers directly giving you the opportunity to show off your commitment to customer service. This could range from tweeting good reviews to promoting special offers.

You can also use existing content to guide buyers through the funnel, such as blog posts or case studies. For instance, if you write a blog post on how your product is superior than the competition's and you want to share it on social media and ask readers to subscribe to your email list for more information. You can also encourage conversions at this stage by asking users to tag you on their social media posts after they have used your product. This will encourage other people to do the same and help spread the word about the brand.

Then there is the consideration

A successful content marketing strategy includes the use of a variety of types of content to engage customers at every stage of the funnel. For instance the brand awareness campaigns could include ads but they should also include blogs and infographics that address common concerns and objections. This content can be further distributed via social media and email to increase organic traffic.

As buyers move through the decision-making process and begin to look for specific characteristics of products that will help them make a buying decision. This is a great time to create FAQ pages. Utilize tools for keyword research such as Ubersuggest or Google search for popular hashtags within your industry to find questions that your readers ask. Find answers to these questions and then add them to your content funnel map.

During this stage it is crucial to present an unambiguous value proposition that demonstrates to prospective customers what your product or service can solve their problems and earn them more money. This content should also highlight your brand's uniqueness compared to your competitors.

This is an easy step to evaluate because the consumer is making a purchase. Consider metrics like conversion rates, payment numbers and click-through rates to see whether your efforts are producing results.

When consumers reach the advocacy stage and become loyal customers of your brand and share your content because they feel so strongly about it. This is a powerful method to increase the number of people who follow your brand. But you'll need to concentrate on creating content that entices people to share it, instead of focusing on only engagement metrics. Utilize Sprout Social, for example to track the number of shares on social media as a result of your content marketing efforts. This will give you a more precise picture of your influence.

Decision Making

People are looking for content at the decision-making stage that confirms the purchase and describes how to make use of the product. At this point they want to make certain that your product will solve their issue and justify the investment. High-quality content is important at this point, including product guides video, case studies and customer stories of success. Your customers should also be in a position to ask questions and get answers from your support team. It is a great way to impress your customers and encourage them by sharing their experiences.

You're hoping that at this point the customer will turn into an advocate for your brand and will promote it to their colleagues and friends. To convert these advocates into raving supporters you'll need to provide them with relevant information that will allow them to make the most of your product or service. You can accomplish this by creating personalized newsletters, tutorial video as well as free trial offers and loyalty programs.

It's time to begin focusing on the retention of your audience after it has changed from leads to paying customers. The standard funnel for content marketing models tend to view revenue as the end of the journey, however it's crucial to keep in mind that customers will continue to interact with brands after they have made a purchase. For this reason, it's essential to redefine the funnel as a loop model, rather than a static structure that ends with revenue.

While conventional content marketing funnels can aid in planning your strategy but they don't take into account the complexity of the buyer journey. Instead thinking of the funnel in a loop model will aid in creating a more holistic and effective content marketing strategy. By planning for each stage of the journey, you'll be able to create content that will engage your audience and drive conversions. You can then use the data from conversions to enhance and test your strategy. Are you ready to experience the impact this approach can make for your company? Contact us today to request a free content marketing guidebook!

Retention

A content marketing funnel is a useful tool that helps companies plan their strategy, implement it and measure its success. It also gives them an understanding of the gaps in their strategy content marketing for content that need to be filled. If a brand has lots of content targeted at generating attention and interest, but only a few pieces aimed at middle of funnel, it needs to create content for this stage.

An excellent way to determine how well-targeted your content marketing on social media is to use tools such as Ahrefs to analyze the average time on page and bounce rate of each piece. The higher these numbers are, the better performing your content.

Once you've created content to be the top of your funnel for marketing content, it's important to keep it fresh and relevant. This will ensure that your audience remains interested and engaged in your brand and the products or services it offers. This can be achieved by creating new content which is focused on key words, addresses questions that your audience is likely to search for, and highlights the latest information regarding your industry or product.

When your target audience enters MOFU and MOFU, they'll be seeking out more information about your product or services, as well as solutions to their issues. It's also important to build trust by providing honest reviews and demonstrating your value.

The final step of the content marketing funnel is when your customers will make a purchasing decision. This is accomplished through gated content, which requires an email address or other form registration to access. This content is designed to convert the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team can follow to follow up.

You can still influence the journeys of your customers through your brand, even though your support and sales teams are responsible for customer retention. Create content that delights your customers throughout the entire funnel of content marketing. This can include helpful resources, behind-the scenes information and special promotions that only your target audience will have access to. If you can create a sense of trust with your customers, they'll serve as authentic advocates for your brand and help reduce your sales cycle times.